Turning a clinic’s social presence into booked appointments
Consistent educational content paired with a measurable booking funnel, so the clinic could finally see which posts produced patients.
The problem
The clinic posted regularly and had a reasonable following, but no way to connect any of it to appointments. Enquiries arrived by phone and WhatsApp with no record of where the patient had come from, so the marketing budget was being set on instinct.
What we did
- Audited the existing social accounts and content mix against what patients actually asked about.
- Built an educational content programme around the clinic's most common consultations.
- Created a simple booking funnel with a dedicated landing page per service line.
- Set up conversion tracking so every enquiry carried its source.
- Ran paid distribution behind the posts that were already earning organic engagement.
The outcome
- Every appointment enquiry now attributed to a channel
- Content calendar aligned to real patient questions rather than guesswork
- A repeatable monthly production process the in-house team can run
- Paid budget reallocated to the two channels producing bookings
Headline result
Appointment enquiries tracked end to end
