Notes on strategy, brand and measurement
The same thinking we apply to client work, written for business owners and marketing teams. No jargon for its own sake.
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What to measure in your first ninety days of marketing
Impressions are the easiest number to report and the least useful. Here is the short list that actually tells you whether the work is paying.
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Building a brand people recognise in a crowded market
Recognition is not a logo. It is the same promise, told the same way, in every place a customer meets you.
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